Coca Cola's Supply Network Essay Example | Topics and Well Written Essays - 750 words

Coca Cola's Supply Network - Essay Example Spain is a country in which over 21,000 fires happening every year and â€Å"coke recently helped to restore some of the forests around Madrid that have suffered badly from forest fires, planting indigenous species and building dams† (The Coca Cola Company: Spain, 2009). Moreover, Coke helps the countries to develop new environmental legislation and protection with its waste recovery or recycling operations. There are no other companies in the world which can claim the same popularity and wider supply chain networks than Coke. In short, the same popularity of Coca Cola products cannot be claimed by any other products, which is the reason why I chose this organization in order to analyse the supply network. The growth of Coke is phenomenal in some parts of the world and it is necessary to assist the growth prospects with the help of an updated logistics or supply chain management system. Keeping in mind that, Coca Cola is constantly updating their logistics channels, to enhance the capabilities of their distribution system. Route optimization, route planning and load building are some of the strategies adopted by Coke to improve their delivery system. Because of the developments in the infrastructure facilities, new and easy routes might be developed at different areas. Coke explores all such possibilities periodically so that they select the cheapest routes for distributing their products. Coca Cola is keen in incorporating new technologies into their logistics and supply chain operations in order to improve the services of their distribution channels. Recently, they combined their logistics and retail expertise with SAPs software-development talent to create applications to improve delivery to stores (Foley & Kontzer, 2004). The arrival of SAP software enhanced the capabilities of the account managers, delivery drivers, and